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Professional Diversification Online: Using About.me to Promote Yourself

August 3, 2011 1 comment

For those of you who don’t know what About.me is, let me tell you a little bit about it. About.me is exactly what it says it is: a webpage all about ME (or in your case, YOU). It’s known as a profile landing page, where people can go to find out more about you and your online presence. The page allows you to talk a little bit about yourself and provide links to the other social networks where people can find you. The nice thing about About.me is that it is supposed to rank high in Google searches. So when someone Googles your name, your About.me profile should be close to the top of the results. When people click on your About.me, they can then follow the links you’ve provided to find out where else they can connect with you. If you don’t already have an About.me or don’t really know what to do with the one you currently have, I encourage you to follow these steps to build a successful About.me profile page:

1. Grab Your Vanity URL.

Just like every other social network, you want to make sure you use your full name when signing up for an account. It makes it easier for you to share the URL with others.

about.me eric chaump vanity url

2. Set A Background Image.

The first thing you want to do to get your About.me started is to start editing your profile. At the top of the screen, you should see a bar that says Dashboard, Profile, and People. Click on Profile and then click Edit (right next to Profile). The first thing you get to change is the background image. About.me will give you a list of pre-loaded options you can choose from or you can upload your own. If you upload your own, make sure you try to follow the size requirements, otherwise you image will not look right. When uploading your own background image, make it something you’re interested, but try to make it somewhat professional.

3. Upload A Picture.

Click over to Biography. This is where you get to upload a picture. Make sure you use the same picture you’ve used on all your other social networks.

4. Fill In Your Biography.

By now, you should have a nice biography written about yourself for your LinkedIn profile. Feel free to use this here, or you can write a new one and include different things about yourself. If you want to be a little more personal here, that’s fine too.

about.me about me bio biography eric chaump diversify yourself

5. Change Your Fonts And Colors.

The next two areas you want to change are going to be your fonts and colors. You will get carried away trying to get the perfect font and color combination, but don’t spend too much time on it. It’s not all about the way your profile looks. It’s the content that’s important.

6. Connect Your Other Services.

Next, click over to Services. Here you will get to connect your other social networks like LinkedIn, Twitter, Facebook, WordPress, Flickr, YouTube and whatever else you might have.

About.me About me External Services wordpress linkedin twitter youtube facebook flickr eric chaump

7.¬†Add Flat URL’s.

Flat URL’s are links to external websites that aren’t part of About.me’s services. For example, Yelp! and Diigo are two networks that I have added to my About.me, but aren’t part of their connected services.

about.me about me external links flat url diigo yelp eric chaump