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Posts Tagged ‘Twitter’

Personal Branding: What I’ve Accomplished

August 11, 2011 1 comment

Over the last few months, I’ve embarked on a journey, a personal branding journey.  I’ve created my personal brand mainly through the use of my Professional Diversification blog, but have promoted my blog on social networks like Twitter, LinkedIn, and Facebook.  Today is the last day of tweeting and blogging because I have to and the beginning of tweeting and blogging because I want to.

In memory of this journey, I want to share with you some of my social media statistics and personal branding accomplishments:

Social Media Statistics

  • 254 Twitter Followers
  • 968 Tweets
  • 61 Blog Posts
  • 6 Video Blogs
  • 5,572 All-Time Blog Views
  • 90 Blog Views on my Busiest Day
  • 68 Average Blog Views So Far This Month.

Personal Branding Accomplishments

Professional Diversification Online: Using About.me to Promote Yourself

August 3, 2011 1 comment

For those of you who don’t know what About.me is, let me tell you a little bit about it. About.me is exactly what it says it is: a webpage all about ME (or in your case, YOU). It’s known as a profile landing page, where people can go to find out more about you and your online presence. The page allows you to talk a little bit about yourself and provide links to the other social networks where people can find you. The nice thing about About.me is that it is supposed to rank high in Google searches. So when someone Googles your name, your About.me profile should be close to the top of the results. When people click on your About.me, they can then follow the links you’ve provided to find out where else they can connect with you. If you don’t already have an About.me or don’t really know what to do with the one you currently have, I encourage you to follow these steps to build a successful About.me profile page:

1. Grab Your Vanity URL.

Just like every other social network, you want to make sure you use your full name when signing up for an account. It makes it easier for you to share the URL with others.

about.me eric chaump vanity url

2. Set A Background Image.

The first thing you want to do to get your About.me started is to start editing your profile. At the top of the screen, you should see a bar that says Dashboard, Profile, and People. Click on Profile and then click Edit (right next to Profile). The first thing you get to change is the background image. About.me will give you a list of pre-loaded options you can choose from or you can upload your own. If you upload your own, make sure you try to follow the size requirements, otherwise you image will not look right. When uploading your own background image, make it something you’re interested, but try to make it somewhat professional.

3. Upload A Picture.

Click over to Biography. This is where you get to upload a picture. Make sure you use the same picture you’ve used on all your other social networks.

4. Fill In Your Biography.

By now, you should have a nice biography written about yourself for your LinkedIn profile. Feel free to use this here, or you can write a new one and include different things about yourself. If you want to be a little more personal here, that’s fine too.

about.me about me bio biography eric chaump diversify yourself

5. Change Your Fonts And Colors.

The next two areas you want to change are going to be your fonts and colors. You will get carried away trying to get the perfect font and color combination, but don’t spend too much time on it. It’s not all about the way your profile looks. It’s the content that’s important.

6. Connect Your Other Services.

Next, click over to Services. Here you will get to connect your other social networks like LinkedIn, Twitter, Facebook, WordPress, Flickr, YouTube and whatever else you might have.

About.me About me External Services wordpress linkedin twitter youtube facebook flickr eric chaump

7. Add Flat URL’s.

Flat URL’s are links to external websites that aren’t part of About.me’s services. For example, Yelp! and Diigo are two networks that I have added to my About.me, but aren’t part of their connected services.

about.me about me external links flat url diigo yelp eric chaump

Professional Diversification Online: Using Twitter to Promote Yourself

July 29, 2011 2 comments

eric chaump twitter profile professional diversificationNext on the list of social networking sites to promote yourself on is Twitter.  I know what you’re saying.  Twitter is for celebs who want to share what they’re eating for lunch in New York City and those who actually care enough to read what they’re tweeting.  Yes, but no.  Trust me, I thought the same thing before I actually started using Twitter.  There are people on Twitter who post stupid things that nobody cares about like where they’re going with their BFF or how they feel about the last episode of the Real Housewives.  Stupid, I know.  But, there are people who are using Twitter the right way.  The right way?  Okay, I don’t know if it’s the right way to use Twitter, but it is how I was taught to use Twitter (thank you @drbret).

The proper way to use Twitter, especially if you want to promote yourself, is to do a little thing called content curation.  Content curation is basically the act of finding good, relevant content and sharing it with others.  For example, you’re looking for a good article on how to invest in stocks.  You find a few people on Twitter who specialize in investing and you read their content.  Once you find one you like, you share, or retweet it, with your own followers in case they were looking for the same thing.  That is the proper way to use Twitter.

With that in mind, let’s discuss how you can get your Twitter profile up and running:

1. Grab Your Vanity URL.

Just like LinkedIn, you want to make sure you get your vanity URL on Twitter to make it easier for people to find you.  You do this by ensuring you use your full name as the username when signing up.  Try to make it the same as your LinkedIn profile.  Since I used EricChaump on LinkedIn, my Twitter handle is also @EricChaump.

2. Fill In Your Profile Information.

You’re profile information will be the first thing you do after creating your account.  You will be asked for your full name (use your full first and last name here), your location (provide the city and state), a link to your website (if you have a blog, put it here, if not, we’ll talk about starting a blog in a couple weeks), and finally your bio (similar to a 15 second elevator speech, but in 140 characters or less).  When creating your bio, make sure to include what you’re good at and what you are interested in.  This will give others an idea if you can help them or they can help you.

3. Choose A Professional Profile Picture.

Choosing a profile picture is very important.  People like to connect with faces so they can visualize the person they are connecting with.  You’re profile picture should look professional and be focused on your face.  You want your face to be bright and clear because that’s what people are going to see in that little tiny square next to each of your tweets.  And always remember to keep your profile picture the same across all your social networking sites.

4. Start Following People.

Start searching for people who have similar interests as you and follow them.  If you’re interested in fishing, start following people who are also interested in fishing.  Chances are they will follow you back.

5. Create A List.

The best way to segregate people who provide content value to you on a particular topic is to add them to a list.  Try creating a list for your main value stream, the one thing you really want to learn more about.  Then start adding people you’ve followed to that list.  Once you have that list compiled, you can choose to view only those tweets from those people.  My main Twitter list is called Professional Diversification.

6. Engage In A Conversation With Someone.

One way to really show people you care is to actually engage in a conversation.  If you retweet someones blog post, ask them how their day is going.  I’m sure they’d be happy to chat.

7. Join A Twitter Chat.

Speaking of chatting, keep an eye out for the hash tag #TChat.  This is the hash tag used during a large group chat on Twitter where people ask questions and have them answered.  It’s a great way to find valuable people on Twitter and gain more followers for yourself.

8. Go Mobile.

eric chaump twitter mobile app iphone smartphoneJust like any other social networking site, it’s important to stay up to date on all the information flowing through Twitter.  The best way to do that is to download the free Twitter app for smartphones.  You can stay up to date on your Twitter stream, reply to messages, and retweet other people’s posts.

Now if you follow these eight steps, you’re on your way to creating a successful Twitter profile and a successful online presence.  In the next few weeks, I’ll be doing the same thing for Facebook, Google+, and the most important one of them all: A BLOG!

Related Content:

What is Content Curation? – Michiel Gaasterland

Professional Diversification Online: Using LinkedIn to Promote Yourself – Eric Chaump

Professional Diversification Online: Using Social Media to Promote Yourself

July 12, 2011 1 comment

social networks media facebook twitter wordpress blog linkedin youtube onlineSo I’m sitting in the first class of MGT 691, which is a continuation of BADM 726 that I took during the Spring 2011 semester.  The classes are focused on creating a personal brand and promoting that brand on various social media platforms.  Well, I don’t know if you’ve noticed, but this blog is my personal brand and I’ve been promoting it on Twitter, LinkedIn, and Facebook.

From here on out, I’m going to be starting a new category of posts called Personal Branding.  My plan is to start helping you use the Professional Diversification techniques I’ve shared by promoting yourself on social media platforms to help you get a job if you’re looking or keep a job if you’re at risk of being laid off.  If you are at risk of being laid off, creating a successful personal brand can help you jump right into something else and prevent yourself from a major setback.  Nobody wants to be unemployed for long periods of time.  We all have bills to pay and for some, even a month without a job can be devastating.

All this Professional Diversification stuff is useless if nobody knows about it.  Think about it.  You’ve written down your interests, skills, and inexperiences.  You know what your goals are and you know what motivates you.  What you’ve done is essentially assembled a Professional Portfolio…in your head.  You know about it and that’s it.  Unfortunately, that’s not good enough.  How are you supposed to get a job if you (and only you) know what you’re good at.  In order for employers to find you and learn about what you have to offer, you have to put it out there so they can find it and find YOU.

So with that being said, stay tuned for posts on how to properly use social media platforms and incorporate these Professional Diversification techniques to your benefit.

Image Credit

What Goes Around Comes Around… A Special Thanks to Kade Dworkin at Meet My Followers

April 21, 2011 3 comments

Meet My Followers @EricChaump Eric Chaump Kade Dworkin Podcast interview

This post is in reference to my interview with Kade Dworkin featured in tonight’s podcast on MeetMyFollowers.com.  Click the image above to go straight to the interview!

About a week and a half ago, I had the pleasure of speaking with Kade Dworkin from MeetMyFollowers.com.  Kade Skyped into the Personal Branding class I’m currently taking at the University of Nevada, Reno.  He spent about an hour sharing his stories of social media and answered any questions we had through a Twitter back chat.  I sat back and watched the questions flow through the back chat and just listened to Kade share his answers with us.  At the end of his Skype presentation, I started closing out of all the windows I had open on my laptop to get ready to shut it down.  The last window I had up was Google Chrome, which had my Twitter stream flowing through it.  I saw a number of my fellow students thanking Kade for taking the time to speak with us, so as a last second effort, I sent this Tweet…

kade dworkin meet my followers eric chaump twitter @EricChaump @KadeDworkin

The next day, I got a public response from Kade that said…

kade dworkin meet my followers eric chaump twitter @EricChaump @KadeDworkin

My initial reaction was, “Wow, that was nice of him…”  I honestly didn’t think anything of it.  I was quite curious to find out what he wanted to talk about.  What I didn’t realize was that he wanted to interview me for his podcast, Meet My Followers!  Not only that, but I didn’t even realize we were going to do an interview until we made a call on Skype.  Completely unprepared, I put on my improv pants and away we went!  I think I did pretty good to be honest.  You’ll have to let me know what you think.

As I laid in bed that night, I thought about our interview.  Why did Kade want to interview me?  What was so special about me?  I’m the guy who’s been blogging for less than two months, I have less than 200 followers on Twitter, and I get about 20 visits to my blog every day.  I know he told me that my content was awesome and that “I might be on to something,” but what was the benefit to him for having someone like me on his show.  In my opinion, there was no benefit to him and he might tell you differently, but Kade actually did me a huge favor.  Kade is one of those people who has the ability to see things within people that we cannot see for ourselves.  It takes someone like Kade to open our eyes and see the value we add to the world.  That’s what Kade did for me and it was incredibly motivational to hear someone, who I’d just personally met on Skype, tell me how valuable my blog is and how I have the potential to be very successful doing it.

I hope one day that I have the opportunity to return the favor, but for right now, the best I can do is owe Kade a huge THANK YOU for taking the time to talk to me personally and giving me the opportunity to appear on his show.

So, please take a few minutes to check out my interview by clicking here.  Don’t forget to come back and let me know what you thought!

Image Credit:
Meet My Followers Interview
@EricChaump Twitter
@KadeDworkin Twitter

Webpage Credit:
MeetMyFollowers.com