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Posts Tagged ‘LinkedIn’

Personal Branding: What I’ve Accomplished

August 11, 2011 1 comment

Over the last few months, I’ve embarked on a journey, a personal branding journey.  I’ve created my personal brand mainly through the use of my Professional Diversification blog, but have promoted my blog on social networks like Twitter, LinkedIn, and Facebook.  Today is the last day of tweeting and blogging because I have to and the beginning of tweeting and blogging because I want to.

In memory of this journey, I want to share with you some of my social media statistics and personal branding accomplishments:

Social Media Statistics

  • 254 Twitter Followers
  • 968 Tweets
  • 61 Blog Posts
  • 6 Video Blogs
  • 5,572 All-Time Blog Views
  • 90 Blog Views on my Busiest Day
  • 68 Average Blog Views So Far This Month.

Personal Branding Accomplishments

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Professional Diversification Online: Using About.me to Promote Yourself

August 3, 2011 1 comment

For those of you who don’t know what About.me is, let me tell you a little bit about it. About.me is exactly what it says it is: a webpage all about ME (or in your case, YOU). It’s known as a profile landing page, where people can go to find out more about you and your online presence. The page allows you to talk a little bit about yourself and provide links to the other social networks where people can find you. The nice thing about About.me is that it is supposed to rank high in Google searches. So when someone Googles your name, your About.me profile should be close to the top of the results. When people click on your About.me, they can then follow the links you’ve provided to find out where else they can connect with you. If you don’t already have an About.me or don’t really know what to do with the one you currently have, I encourage you to follow these steps to build a successful About.me profile page:

1. Grab Your Vanity URL.

Just like every other social network, you want to make sure you use your full name when signing up for an account. It makes it easier for you to share the URL with others.

about.me eric chaump vanity url

2. Set A Background Image.

The first thing you want to do to get your About.me started is to start editing your profile. At the top of the screen, you should see a bar that says Dashboard, Profile, and People. Click on Profile and then click Edit (right next to Profile). The first thing you get to change is the background image. About.me will give you a list of pre-loaded options you can choose from or you can upload your own. If you upload your own, make sure you try to follow the size requirements, otherwise you image will not look right. When uploading your own background image, make it something you’re interested, but try to make it somewhat professional.

3. Upload A Picture.

Click over to Biography. This is where you get to upload a picture. Make sure you use the same picture you’ve used on all your other social networks.

4. Fill In Your Biography.

By now, you should have a nice biography written about yourself for your LinkedIn profile. Feel free to use this here, or you can write a new one and include different things about yourself. If you want to be a little more personal here, that’s fine too.

about.me about me bio biography eric chaump diversify yourself

5. Change Your Fonts And Colors.

The next two areas you want to change are going to be your fonts and colors. You will get carried away trying to get the perfect font and color combination, but don’t spend too much time on it. It’s not all about the way your profile looks. It’s the content that’s important.

6. Connect Your Other Services.

Next, click over to Services. Here you will get to connect your other social networks like LinkedIn, Twitter, Facebook, WordPress, Flickr, YouTube and whatever else you might have.

About.me About me External Services wordpress linkedin twitter youtube facebook flickr eric chaump

7. Add Flat URL’s.

Flat URL’s are links to external websites that aren’t part of About.me’s services. For example, Yelp! and Diigo are two networks that I have added to my About.me, but aren’t part of their connected services.

about.me about me external links flat url diigo yelp eric chaump

Professional Diversification Online: Using LinkedIn to Promote Yourself

July 22, 2011 4 comments

linkedin eric chaump profile summary

If you don’t know what LinkedIn is, then you better listen up.  LinkedIn is an all business-related social networking site.  It allows professionals to connect with other professionals and share information.  The unique thing about LinkedIn is that it’s like an online resume, a very versatile online resume.  You fill out your profile, which includes information like your work history, education, honors and awards.  Sounds like a resume, doesn’t it?  What’s unique about LinkedIn is that you can recommend people you’ve worked with and they can recommend you.  Now here’s the most important part of LinkedIn that relates to Professional Diversification: your skills.  LinkedIn recently added a skills section to your profile that allows you to choose what you’re good at and share it with the world.  You get to pick your skill level and how many years you’ve been doing that particular thing.

Now that we all know what LinkedIn is, I’m going to give you a few tips to get your profile up and running:

1. Grab Your Vanity URL.

The first thing you want to do is, obviously, sign up for an account.  Go to http://www.linkedin.com/ and click the “Join Today” link.  The first and most important thing you want to do is grab your vanity URL.  What the heck is a vanity URL, you ask?  A vanity URL is what makes your profile unique to you.  Most social networking sites allow you to pick your own and I advise you choose your own full name, like I’ve done below.  Why is this the most important part of your profile?  Because when people search for your name in Google, they can find you!  DUH!

linkedin eric chaump vanity url

 

2. Fill In Your Resume Information.

The next step is to fill in the bulk of your information.  It’s all that boring resume information, like where have you worked, how long did you work there and where did you go school and when.  Obviously, this is the most essential part of your profile, just as it is your resume.  The nice thing is you can copy it straight from your resume, so you better dust that thing off.

3. Fill In Your Skills.

Now we get to some of the fun stuff.  If you read my post on Interests, Skills and Inexperiences, and actually took my advice, you should have a nice list of skills that you can put in this section.  If you don’t have a list like that, please take a look at that post to help you get started.

4. Fill In Your Profile Summary.

This is something you really don’t get to do on a resume.  It’s where you get to talk about yourself!  Everyone’s favorite thing to do.  Some people are really good at talking about themselves, but me on the other hand, can’t stand it.  I have such a hard time talking about myself, which is one thing I have to get over if I want to be successful.  There are a number of great resources online that teach you how to write great summaries.  If you can’t find any, you could use mine as a template.  Your summary should include who you are and what you want to accomplish, a little something about your education and where you excelled, and where you’re at in your professional career and where you’d like to go.

5. Interests = Potential Careers.

In addition to your hobby interests that you’ve identified from above, I encourage you to list your potential careers as interests on your profile.  If employers are looking for people who want to be stock brokers, they can see that you’re interested in the stock market and investing.  There’s really no other place to put it on your profile, because it’s not necessarily something you studied in school and its not something you’ve done as a profession.

6. Join A Couple Groups.

Groups allow you to get together with other people who are interested in the same things.  You can learn a lot from the people in these groups, so I encourage you to join a few that might interest you.

7. Ask A Question.

LinkedIn has an interesting feature that allows you to ask any questions you might have.  Let’s say you want to know everyone’s opinion on Bank of America’s stock price.  You could ask a question on LinkedIn Answers and have highly qualified people answer your question in minutes.  Make sure you give credit to the person who provides the best answer though.  It’s common courtesy on LinkedIn.

8. Answer A Question.

Once you’ve put your own question out there, it’s time to show people what you’re made of.  Find a topic that you believe to be an expert on and answer someone’s question.  If your answer is the best, you’ll be credited with badges that show you are an expert in certain fields.

9. Ask For A Few Recommendations.

Now that you have your profile all up and running, the last thing to do is to ask for a couple recommendations.  Some people are against asking for recommendations.  They think recommendations should not be asked for.  I disagree with this thought though, because I find people won’t recommend you if you don’t ask for it.  So don’t be afraid.  Find some coworkers, classmates, or bosses that you think would be willing to write nice things about you and send them a request for a recommendation.

10. Go Mobile.

linkedin mobile iphone droid app

If you didn’t know, we’re living in what’s called the “Instant Generation.”  We now live in a world where waiting for information is unacceptable.  That’s why I encourage the use of mobile apps, and LinkedIn has a great one.  When you’re on the go, it gives you the opportunity to respond to messages and check out what your connections are up to.

If you follow these 10 steps, you’ll have a fully functioning LinkedIn profile where people can find you, connect with you, and could help you get a job.  If you have any additional thoughts you’d like to add, feel free to comment below.

Professional Diversification Online: Using Social Media to Promote Yourself

July 12, 2011 1 comment

social networks media facebook twitter wordpress blog linkedin youtube onlineSo I’m sitting in the first class of MGT 691, which is a continuation of BADM 726 that I took during the Spring 2011 semester.  The classes are focused on creating a personal brand and promoting that brand on various social media platforms.  Well, I don’t know if you’ve noticed, but this blog is my personal brand and I’ve been promoting it on Twitter, LinkedIn, and Facebook.

From here on out, I’m going to be starting a new category of posts called Personal Branding.  My plan is to start helping you use the Professional Diversification techniques I’ve shared by promoting yourself on social media platforms to help you get a job if you’re looking or keep a job if you’re at risk of being laid off.  If you are at risk of being laid off, creating a successful personal brand can help you jump right into something else and prevent yourself from a major setback.  Nobody wants to be unemployed for long periods of time.  We all have bills to pay and for some, even a month without a job can be devastating.

All this Professional Diversification stuff is useless if nobody knows about it.  Think about it.  You’ve written down your interests, skills, and inexperiences.  You know what your goals are and you know what motivates you.  What you’ve done is essentially assembled a Professional Portfolio…in your head.  You know about it and that’s it.  Unfortunately, that’s not good enough.  How are you supposed to get a job if you (and only you) know what you’re good at.  In order for employers to find you and learn about what you have to offer, you have to put it out there so they can find it and find YOU.

So with that being said, stay tuned for posts on how to properly use social media platforms and incorporate these Professional Diversification techniques to your benefit.

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