Archive

Posts Tagged ‘Google’

Professional Diversification Online: Using Facebook to Promote Yourself

August 8, 2011 2 comments

facebook eric chaump professional diversification social media network personal brandingOkay, before we really get into this, I want to make one thing very clear.  I’ve heard this phrase a number of times throughout my personal branding endeavors and I want to share it with you.  Facebook will not help you get a job, but rather will help you lose a job.

What does that mean?  When you apply for a job, employers will likely Google your name in search for your Facebook page.  Why?  Because that’s where people post all kinds of stupid stuff (we all do it, so don’t deny it), like inappropriate photos, misspelled status updates, and profile information that’s completely irrelevant.

It’s time for your Facebook to “grow up,” but it isn’t going to be easy.  People are so attached to the way they do Facebook now that they don’t want to change.  Trust me, you’ll thank me later!

Since most of us already have a Facebook account, I’m going to help you change it to be more professional.  Here’s how:

1. Grab Your Vanity URL

To get your vanity URL, go to Account Settings and change your Username.

2. Choose A Professional Profile Picture

Ideally, you want to make your profile picture the same across all your social networks.  Use the one from your LinkedIn or Twitter account.

3. Get Rid Of All The Inappropriate Pictures

This is the biggest reason why people lose jobs on Facebook.  They’ve got pictures of themselves double fisting drinks at the club or peeing in the bathroom at a house party.  Save them on your hard drive and remove them from your Facebook.

4. Fill In Your Basic About Me Section

When you edit your profile information, you’ll see a number of tabs on the left hand side.  Under Basic Information, you’ll see a section for About Me.  Here’s where you want to copy your about me statement from your LinkedIn or About.me page and paste it in.  You can change it up a little if you want it to be more personal and fun, but make sure it remains appropriate.

5. Fill In Your Education and Work Information

Be sure to fill in your education and work, because that’s probably the most professional piece of information on Facebook.

6. Fill In Your Interests

Next, you should find a section for Interests.  Where else do you have a list of interests?  Your LinkedIn profile.  Go there and copy them over to your Facebook.

7. Fill In Your Contact Information

The last piece of information you want to fill in is where people can get a hold of you and where else people can find you.  Make sure you provide your email address, link your Twitter account as an IM Screen Name, and links to your LinkedIn and About.me in the Website section.

8. Continuously Observe “The Mosaic”

As @drbret would say, make sure “The Mosaic” is appropriate.  What is “The Mosiac” you ask?  Click on your actual profile.  Scroll up and down and just browse.  Don’t click on anything.  This is “The Mosaic.”  Do you see anything inappropriate?  If so, you need to fix it.  Make sure your continuously observe “The Mosaic” because it changes over time.

9. Go Mobile

eric chaump mobile facebook app smartphone iphone
Finally, just like any other social network, try getting the Facebook mobile app.  For the iPhone, the app is terrible, but it gets the job done.  It allows you to check your feed, respond to messages, and chat.  Unfortunately, it’s really slow and doesn’t always update properly.

Professional Diversification Online: Using About.me to Promote Yourself

August 3, 2011 1 comment

For those of you who don’t know what About.me is, let me tell you a little bit about it. About.me is exactly what it says it is: a webpage all about ME (or in your case, YOU). It’s known as a profile landing page, where people can go to find out more about you and your online presence. The page allows you to talk a little bit about yourself and provide links to the other social networks where people can find you. The nice thing about About.me is that it is supposed to rank high in Google searches. So when someone Googles your name, your About.me profile should be close to the top of the results. When people click on your About.me, they can then follow the links you’ve provided to find out where else they can connect with you. If you don’t already have an About.me or don’t really know what to do with the one you currently have, I encourage you to follow these steps to build a successful About.me profile page:

1. Grab Your Vanity URL.

Just like every other social network, you want to make sure you use your full name when signing up for an account. It makes it easier for you to share the URL with others.

about.me eric chaump vanity url

2. Set A Background Image.

The first thing you want to do to get your About.me started is to start editing your profile. At the top of the screen, you should see a bar that says Dashboard, Profile, and People. Click on Profile and then click Edit (right next to Profile). The first thing you get to change is the background image. About.me will give you a list of pre-loaded options you can choose from or you can upload your own. If you upload your own, make sure you try to follow the size requirements, otherwise you image will not look right. When uploading your own background image, make it something you’re interested, but try to make it somewhat professional.

3. Upload A Picture.

Click over to Biography. This is where you get to upload a picture. Make sure you use the same picture you’ve used on all your other social networks.

4. Fill In Your Biography.

By now, you should have a nice biography written about yourself for your LinkedIn profile. Feel free to use this here, or you can write a new one and include different things about yourself. If you want to be a little more personal here, that’s fine too.

about.me about me bio biography eric chaump diversify yourself

5. Change Your Fonts And Colors.

The next two areas you want to change are going to be your fonts and colors. You will get carried away trying to get the perfect font and color combination, but don’t spend too much time on it. It’s not all about the way your profile looks. It’s the content that’s important.

6. Connect Your Other Services.

Next, click over to Services. Here you will get to connect your other social networks like LinkedIn, Twitter, Facebook, WordPress, Flickr, YouTube and whatever else you might have.

About.me About me External Services wordpress linkedin twitter youtube facebook flickr eric chaump

7. Add Flat URL’s.

Flat URL’s are links to external websites that aren’t part of About.me’s services. For example, Yelp! and Diigo are two networks that I have added to my About.me, but aren’t part of their connected services.

about.me about me external links flat url diigo yelp eric chaump