Posts Tagged ‘Facebook’

Personal Branding: What I’ve Accomplished

August 11, 2011 1 comment

Over the last few months, I’ve embarked on a journey, a personal branding journey.  I’ve created my personal brand mainly through the use of my Professional Diversification blog, but have promoted my blog on social networks like Twitter, LinkedIn, and Facebook.  Today is the last day of tweeting and blogging because I have to and the beginning of tweeting and blogging because I want to.

In memory of this journey, I want to share with you some of my social media statistics and personal branding accomplishments:

Social Media Statistics

  • 254 Twitter Followers
  • 968 Tweets
  • 61 Blog Posts
  • 6 Video Blogs
  • 5,572 All-Time Blog Views
  • 90 Blog Views on my Busiest Day
  • 68 Average Blog Views So Far This Month.

Personal Branding Accomplishments

How Social Media Can Compromise Your Personal Security

August 10, 2011 Leave a comment

water restaurant blackberry iphone phone check in

We all love our social networks and building our personal brands.  The newest craze in social media is the ability to “check-in”.  I first started using the check-in feature on my mobile Yelp! app.  I thought it was the coolest thing in the world.  Back then, I only used Yelp! to find good restaurants.  Then, when I got there, I would check-in on my Yelp! app so the restaurant would be saved in case I wanted to go back another time or write a review.

Later on, I realized that Facebook started to do the same thing.  I started noticing status updates that said, “So and so is at here or there with blah blah blah.”  Even to this day, though, it doesn’t really seem like Facebook’s “Places” function ever took off.

Finally, I came across Foursquare when I started my first Personal Branding class at UNR.  I thought I knew a lot about social networks, but I was surprised to have never heard of this one.  Basically, all you really do on Foursquare is check-in.  While Foursquare is growing like crazy, it was never really a hit with me.  I was hesitant to share with the world where I was every minute of the day.

This is exactly why I’m writing this post today. I want to remind everyone that while it may seem ridiculous to believe that someone could rob your house or kidnap you because you’ve been checking-in on social networks, there is still that possibility. Here’s how you can protect yourself:

1. Check in when you’re leaving the place.

If you check in when you leave the place of interest, robbers won’t have enough time to get to your house before you do.

2. Avoid checking in during long events.

A lot of people like to check in at work.  This just lets thieves know that you aren’t home and won’t be for a while.

3. Don’t check in at night.

Checking in at night is a bad idea, especially for cute little college girls.  I know a lot of people who will check in as they’re bar hopping.  It won’t take long for a kidnapper to follow your trail.

4. If you’re away from home for an extended period, avoid checking in.

I know it’s tempting to check in at all your favorite restaurants while visiting places like San Francisco, but it’s really a bad idea.  If someone’s paying attention to your activity, they’ll notice your a long way from home.

5. Stay away from Foursquare.

Like I said before, I don’t like Foursquare.  Since Foursquare is all about checking in, you can’t get away from it unless you stay away from it completely.

6. Don’t check in at all.

If you really want to protect yourself when it comes to checking in on social networks, just don’t do it!

Image Credit

Professional Diversification Online: Using Facebook to Promote Yourself

August 8, 2011 2 comments

facebook eric chaump professional diversification social media network personal brandingOkay, before we really get into this, I want to make one thing very clear.  I’ve heard this phrase a number of times throughout my personal branding endeavors and I want to share it with you.  Facebook will not help you get a job, but rather will help you lose a job.

What does that mean?  When you apply for a job, employers will likely Google your name in search for your Facebook page.  Why?  Because that’s where people post all kinds of stupid stuff (we all do it, so don’t deny it), like inappropriate photos, misspelled status updates, and profile information that’s completely irrelevant.

It’s time for your Facebook to “grow up,” but it isn’t going to be easy.  People are so attached to the way they do Facebook now that they don’t want to change.  Trust me, you’ll thank me later!

Since most of us already have a Facebook account, I’m going to help you change it to be more professional.  Here’s how:

1. Grab Your Vanity URL

To get your vanity URL, go to Account Settings and change your Username.

2. Choose A Professional Profile Picture

Ideally, you want to make your profile picture the same across all your social networks.  Use the one from your LinkedIn or Twitter account.

3. Get Rid Of All The Inappropriate Pictures

This is the biggest reason why people lose jobs on Facebook.  They’ve got pictures of themselves double fisting drinks at the club or peeing in the bathroom at a house party.  Save them on your hard drive and remove them from your Facebook.

4. Fill In Your Basic About Me Section

When you edit your profile information, you’ll see a number of tabs on the left hand side.  Under Basic Information, you’ll see a section for About Me.  Here’s where you want to copy your about me statement from your LinkedIn or page and paste it in.  You can change it up a little if you want it to be more personal and fun, but make sure it remains appropriate.

5. Fill In Your Education and Work Information

Be sure to fill in your education and work, because that’s probably the most professional piece of information on Facebook.

6. Fill In Your Interests

Next, you should find a section for Interests.  Where else do you have a list of interests?  Your LinkedIn profile.  Go there and copy them over to your Facebook.

7. Fill In Your Contact Information

The last piece of information you want to fill in is where people can get a hold of you and where else people can find you.  Make sure you provide your email address, link your Twitter account as an IM Screen Name, and links to your LinkedIn and in the Website section.

8. Continuously Observe “The Mosaic”

As @drbret would say, make sure “The Mosaic” is appropriate.  What is “The Mosiac” you ask?  Click on your actual profile.  Scroll up and down and just browse.  Don’t click on anything.  This is “The Mosaic.”  Do you see anything inappropriate?  If so, you need to fix it.  Make sure your continuously observe “The Mosaic” because it changes over time.

9. Go Mobile

eric chaump mobile facebook app smartphone iphone
Finally, just like any other social network, try getting the Facebook mobile app.  For the iPhone, the app is terrible, but it gets the job done.  It allows you to check your feed, respond to messages, and chat.  Unfortunately, it’s really slow and doesn’t always update properly.

Professional Diversification Online: Using to Promote Yourself

August 3, 2011 1 comment

For those of you who don’t know what is, let me tell you a little bit about it. is exactly what it says it is: a webpage all about ME (or in your case, YOU). It’s known as a profile landing page, where people can go to find out more about you and your online presence. The page allows you to talk a little bit about yourself and provide links to the other social networks where people can find you. The nice thing about is that it is supposed to rank high in Google searches. So when someone Googles your name, your profile should be close to the top of the results. When people click on your, they can then follow the links you’ve provided to find out where else they can connect with you. If you don’t already have an or don’t really know what to do with the one you currently have, I encourage you to follow these steps to build a successful profile page:

1. Grab Your Vanity URL.

Just like every other social network, you want to make sure you use your full name when signing up for an account. It makes it easier for you to share the URL with others. eric chaump vanity url

2. Set A Background Image.

The first thing you want to do to get your started is to start editing your profile. At the top of the screen, you should see a bar that says Dashboard, Profile, and People. Click on Profile and then click Edit (right next to Profile). The first thing you get to change is the background image. will give you a list of pre-loaded options you can choose from or you can upload your own. If you upload your own, make sure you try to follow the size requirements, otherwise you image will not look right. When uploading your own background image, make it something you’re interested, but try to make it somewhat professional.

3. Upload A Picture.

Click over to Biography. This is where you get to upload a picture. Make sure you use the same picture you’ve used on all your other social networks.

4. Fill In Your Biography.

By now, you should have a nice biography written about yourself for your LinkedIn profile. Feel free to use this here, or you can write a new one and include different things about yourself. If you want to be a little more personal here, that’s fine too. about me bio biography eric chaump diversify yourself

5. Change Your Fonts And Colors.

The next two areas you want to change are going to be your fonts and colors. You will get carried away trying to get the perfect font and color combination, but don’t spend too much time on it. It’s not all about the way your profile looks. It’s the content that’s important.

6. Connect Your Other Services.

Next, click over to Services. Here you will get to connect your other social networks like LinkedIn, Twitter, Facebook, WordPress, Flickr, YouTube and whatever else you might have. About me External Services wordpress linkedin twitter youtube facebook flickr eric chaump

7. Add Flat URL’s.

Flat URL’s are links to external websites that aren’t part of’s services. For example, Yelp! and Diigo are two networks that I have added to my, but aren’t part of their connected services. about me external links flat url diigo yelp eric chaump

Professional Diversification Online: Using Social Media to Promote Yourself

July 12, 2011 1 comment

social networks media facebook twitter wordpress blog linkedin youtube onlineSo I’m sitting in the first class of MGT 691, which is a continuation of BADM 726 that I took during the Spring 2011 semester.  The classes are focused on creating a personal brand and promoting that brand on various social media platforms.  Well, I don’t know if you’ve noticed, but this blog is my personal brand and I’ve been promoting it on Twitter, LinkedIn, and Facebook.

From here on out, I’m going to be starting a new category of posts called Personal Branding.  My plan is to start helping you use the Professional Diversification techniques I’ve shared by promoting yourself on social media platforms to help you get a job if you’re looking or keep a job if you’re at risk of being laid off.  If you are at risk of being laid off, creating a successful personal brand can help you jump right into something else and prevent yourself from a major setback.  Nobody wants to be unemployed for long periods of time.  We all have bills to pay and for some, even a month without a job can be devastating.

All this Professional Diversification stuff is useless if nobody knows about it.  Think about it.  You’ve written down your interests, skills, and inexperiences.  You know what your goals are and you know what motivates you.  What you’ve done is essentially assembled a Professional Portfolio…in your head.  You know about it and that’s it.  Unfortunately, that’s not good enough.  How are you supposed to get a job if you (and only you) know what you’re good at.  In order for employers to find you and learn about what you have to offer, you have to put it out there so they can find it and find YOU.

So with that being said, stay tuned for posts on how to properly use social media platforms and incorporate these Professional Diversification techniques to your benefit.

Image Credit

Office Mistake #1: Leaving your Desk before Checking your Computer Monitor…

April 1, 2011 9 comments

Do you ever walk by someone’s desk and catch a glimpse of something that probably shouldn’t be on the screen? Maybe they were checking their bank account balance. Maybe they were reading an online news article. Maybe they were checking their most recent paycheck stub online. Or maybe they were on Facebook. So what’s the big deal? Well maybe you work in an environment where it’s acceptable to be surfing the Internet during the work day, but I know where I work, it’s not. Even if it was acceptable, I wouldn’t want people to know how much money I make or how much money I have in my checking account. Leaving pages like this on your screen while you’re away can damage your reputation at work and may even cause you to lose your job. Now, we wouldn’t want that to happen right?

To help you prevent this office mistake, I’d like to share with you a few simple tips and tricks:

1. Lock Your Computer.

Most companies encourage employees to lock their computers when they leave to safeguard their data and information. To lock your computer, press Ctrl+Alt+Del on your keyboard at the same time. This should bring up a window asking you what you want to do. The default selection is “Lock Computer.” You can either click that button or press Enter and your computer will be locked. Some computers are not set up to display this window when you press Ctrl+Alt+Del. So, here is a guide to enable the Windows Security window.

ctrl alt delete windows security lock computer

2. Minimize All Windows.

If you don’t want completely lock your computer (since you’ll have to re-login when you return), you can simply minimize all your windows. Pressing Windows+M will send all your open windows to the task bar. This is a good option when you have to get up to grab something from the printer; when you won’t be away from your computer for long.

minimize all windows m

3. Screen Saver.

We all know what a screen saver is (I hope). Using a screen saver is like a back-up plan in case you forget the tips above. You can set your screen saver to turn on after one minute of inactivity and you can set it to prompt the user for a password upon return. That’s like an extra level of security. To turn on your screen saver, right click on the desktop and select Properties. When the Properties window appears, click the Screen Saver tab. From here you can select what type of screen saver you want, how soon you want it to turn on, and whether or not you want to password protect it.

display properties screen saver windows password

4. Turn Off Your Monitor(s).

I’ve never really seen anyone use this option and I wouldn’t recommend it over the three tricks above, but it is an option. Find the power button on your monitor(s) and just shut them off when you leave your desk. When you come back, press the power button to turn the monitor(s) back on.

monitor power button on off dell

**Please note, the tricks above work with Windows XP, as most companies have not migrated to Windows Vista or Windows 7. Although, most of these processes are very similar between each of the operating systems.

Image Credit:

Windows Security

Minimize All Shortcut

Screen Saver Properties

Monitor Power Button

Webpage Credit:

Microsoft Support – Using Ctrl+Alt+Del to open Windows Security

Are You Friends with Your Boss on Facebook? 5 Tips to Help You Make That Decision

March 22, 2011 Leave a comment

facebook employee boss exchange fired hate my jobLast week, I walked by my boss’s office and heard him say something along the lines of, “Oh yea! I’m friends with that guy on Facebook.” At first I didn’t think anything of it, but about 4 steps later I smiled to myself and may have chuckled out loud. “My boss is on Facebook?” I thought to myself, “That’s weird…” By the time I got back to my desk, a number of thoughts ran through my head. “I wonder what kind of stuff he posts on Facebook. I wonder who he’s friends with at work. I wonder if he knows that I have a Facebook. I wonder if he’s seen my Facebook.” But the most intriguing question that crossed my mind was, “Should I send my boss a friend request on Facebook?”

Your online presence can be a very valuable tool for your career, but it can also be extremely detrimental. One wrong word or one bad picture can ruin your online presence and even your career. Here are 5 tips for keeping your Facebook “boss-friendly”:

    1. Get rid of those party pictures.

    So you’re a party animal? That’s fine. But you’re boss doesn’t need to know that. What’s off limits when it comes to Facebook pictures? Alcohol is typically frowned upon. If you have a picture of yourself holding a beer bottle, untag it or delete it. I would say it’s okay to have a picture of yourself holding a Styrofoam cup filled with Pina Colada, because that could be anything in there. Any obscene clubbin’ pictures (you know what I’m talking about) should probably go. Like everyone says, if you have trouble explaining a picture to your grandmother, it probably doesn’t belong on your Facebook.

    2. Restructure your friends list.

    Remember that when a friend posts something on your wall, anyone can see it. So if your friend posts something like, “Yo bro, we gonna get dirty this weekend at the club ahhhhhh,” even though you’ve never gone to the club with this person in your life, everyone thinks that’s what you do. Removing these people might hurt your friendship, but it will positively impact your online presence.

    3. Think about your status updates before you submit them.

    Why are we so inclined to post status updates that are completely ridiculous? For example, the lyrics of a dirty rap song without quoting the artist or the song. So instead of me reading it and saying, “Oh yea, I know that song,” I think “Did he really just say that?”

    4. Consider implementing a friending policy.

    What is a friending policy? Well, a policy is simply a rule, so a friending policy is a rule that guides your friend making decision on Facebook. I have a very strict friending policy because my Facebook is meant for close friends. One, I typically don’t send friend requests to other people. I wait for people to send me a friend request. Two, I don’t accept friend requests from people I’ve never met in person. If they are a professional connection, I will ask them to connect on LinkedIn. If they are anyone else, I might follow them on Twitter.

    5. Don’t ever talk about work on Facebook.

    This is one of the quickest ways to get yourself fired. I can’t tell you how many people I’ve seen complain about how they hate their job and how their boss is a “five letter B-word.” Companies monitor what their employees are doing on Facebook, so don’t be surprised when you’re cleaning out your desk the next day.

My last and final tip on Facebook is this. If your boss asks to be your friend on Facebook, complete steps 1-5 above before accepting (assuming you’ve kept your entire profile private to non-friends, meaning they couldn’t see what was going on before hand). If you find your boss on Facebook, by all means send them a friend request, but make sure you’ve addressed these 5 tips before doing so. Remember, once you’ve friended your boss, there’s no turning back. Changing your Facebook strategy can be extremely challenging, but I promise you it will pay off in the long run.

Thanks to Dr. Bret Simmons and his Personal Branding class, I have no problem sending my boss a friend request because I know my Facebook is “boss-friendly.”

Image Credit

Related Content:

Should your boss be your Facebook friend?

Befriending your boss on Facebook

Woman ‘sacked’ after abusing boss on Facebook

Categories: Career Life Tags: , ,