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Professional Diversification Online: Using Twitter to Promote Yourself

July 29, 2011 2 comments

eric chaump twitter profile professional diversificationNext on the list of social networking sites to promote yourself on is Twitter.  I know what you’re saying.  Twitter is for celebs who want to share what they’re eating for lunch in New York City and those who actually care enough to read what they’re tweeting.  Yes, but no.  Trust me, I thought the same thing before I actually started using Twitter.  There are people on Twitter who post stupid things that nobody cares about like where they’re going with their BFF or how they feel about the last episode of the Real Housewives.  Stupid, I know.  But, there are people who are using Twitter the right way.  The right way?  Okay, I don’t know if it’s the right way to use Twitter, but it is how I was taught to use Twitter (thank you @drbret).

The proper way to use Twitter, especially if you want to promote yourself, is to do a little thing called content curation.  Content curation is basically the act of finding good, relevant content and sharing it with others.  For example, you’re looking for a good article on how to invest in stocks.  You find a few people on Twitter who specialize in investing and you read their content.  Once you find one you like, you share, or retweet it, with your own followers in case they were looking for the same thing.  That is the proper way to use Twitter.

With that in mind, let’s discuss how you can get your Twitter profile up and running:

1. Grab Your Vanity URL.

Just like LinkedIn, you want to make sure you get your vanity URL on Twitter to make it easier for people to find you.  You do this by ensuring you use your full name as the username when signing up.  Try to make it the same as your LinkedIn profile.  Since I used EricChaump on LinkedIn, my Twitter handle is also @EricChaump.

2. Fill In Your Profile Information.

You’re profile information will be the first thing you do after creating your account.  You will be asked for your full name (use your full first and last name here), your location (provide the city and state), a link to your website (if you have a blog, put it here, if not, we’ll talk about starting a blog in a couple weeks), and finally your bio (similar to a 15 second elevator speech, but in 140 characters or less).  When creating your bio, make sure to include what you’re good at and what you are interested in.  This will give others an idea if you can help them or they can help you.

3. Choose A Professional Profile Picture.

Choosing a profile picture is very important.  People like to connect with faces so they can visualize the person they are connecting with.  You’re profile picture should look professional and be focused on your face.  You want your face to be bright and clear because that’s what people are going to see in that little tiny square next to each of your tweets.  And always remember to keep your profile picture the same across all your social networking sites.

4. Start Following People.

Start searching for people who have similar interests as you and follow them.  If you’re interested in fishing, start following people who are also interested in fishing.  Chances are they will follow you back.

5. Create A List.

The best way to segregate people who provide content value to you on a particular topic is to add them to a list.  Try creating a list for your main value stream, the one thing you really want to learn more about.  Then start adding people you’ve followed to that list.  Once you have that list compiled, you can choose to view only those tweets from those people.  My main Twitter list is called Professional Diversification.

6. Engage In A Conversation With Someone.

One way to really show people you care is to actually engage in a conversation.  If you retweet someones blog post, ask them how their day is going.  I’m sure they’d be happy to chat.

7. Join A Twitter Chat.

Speaking of chatting, keep an eye out for the hash tag #TChat.  This is the hash tag used during a large group chat on Twitter where people ask questions and have them answered.  It’s a great way to find valuable people on Twitter and gain more followers for yourself.

8. Go Mobile.

eric chaump twitter mobile app iphone smartphoneJust like any other social networking site, it’s important to stay up to date on all the information flowing through Twitter.  The best way to do that is to download the free Twitter app for smartphones.  You can stay up to date on your Twitter stream, reply to messages, and retweet other people’s posts.

Now if you follow these eight steps, you’re on your way to creating a successful Twitter profile and a successful online presence.  In the next few weeks, I’ll be doing the same thing for Facebook, Google+, and the most important one of them all: A BLOG!

Related Content:

What is Content Curation? – Michiel Gaasterland

Professional Diversification Online: Using LinkedIn to Promote Yourself – Eric Chaump