Home > Diversification, Personal Branding > Professional Diversification Online: Using Social Media to Promote Yourself

Professional Diversification Online: Using Social Media to Promote Yourself

social networks media facebook twitter wordpress blog linkedin youtube onlineSo I’m sitting in the first class of MGT 691, which is a continuation of BADM 726 that I took during the Spring 2011 semester.  The classes are focused on creating a personal brand and promoting that brand on various social media platforms.  Well, I don’t know if you’ve noticed, but this blog is my personal brand and I’ve been promoting it on Twitter, LinkedIn, and Facebook.

From here on out, I’m going to be starting a new category of posts called Personal Branding.  My plan is to start helping you use the Professional Diversification techniques I’ve shared by promoting yourself on social media platforms to help you get a job if you’re looking or keep a job if you’re at risk of being laid off.  If you are at risk of being laid off, creating a successful personal brand can help you jump right into something else and prevent yourself from a major setback.  Nobody wants to be unemployed for long periods of time.  We all have bills to pay and for some, even a month without a job can be devastating.

All this Professional Diversification stuff is useless if nobody knows about it.  Think about it.  You’ve written down your interests, skills, and inexperiences.  You know what your goals are and you know what motivates you.  What you’ve done is essentially assembled a Professional Portfolio…in your head.  You know about it and that’s it.  Unfortunately, that’s not good enough.  How are you supposed to get a job if you (and only you) know what you’re good at.  In order for employers to find you and learn about what you have to offer, you have to put it out there so they can find it and find YOU.

So with that being said, stay tuned for posts on how to properly use social media platforms and incorporate these Professional Diversification techniques to your benefit.

Image Credit

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: