Okay, before we really get into this, I want to make one thing very clear. I’ve heard this phrase a number of times throughout my personal branding endeavors and I want to share it with you. Facebook will not help you get a job, but rather will help you lose a job.
What does that mean? When you apply for a job, employers will likely Google your name in search for your Facebook page. Why? Because that’s where people post all kinds of stupid stuff (we all do it, so don’t deny it), like inappropriate photos, misspelled status updates, and profile information that’s completely irrelevant.
It’s time for your Facebook to “grow up,” but it isn’t going to be easy. People are so attached to the way they do Facebook now that they don’t want to change. Trust me, you’ll thank me later!
Since most of us already have a Facebook account, I’m going to help you change it to be more professional. Here’s how:
1. Grab Your Vanity URL
To get your vanity URL, go to Account Settings and change your Username.
2. Choose A Professional Profile Picture
3. Get Rid Of All The Inappropriate Pictures
This is the biggest reason why people lose jobs on Facebook. They’ve got pictures of themselves double fisting drinks at the club or peeing in the bathroom at a house party. Save them on your hard drive and remove them from your Facebook.
4. Fill In Your Basic About Me Section
When you edit your profile information, you’ll see a number of tabs on the left hand side. Under Basic Information, you’ll see a section for About Me. Here’s where you want to copy your about me statement from your LinkedIn or About.me page and paste it in. You can change it up a little if you want it to be more personal and fun, but make sure it remains appropriate.
5. Fill In Your Education and Work Information
Be sure to fill in your education and work, because that’s probably the most professional piece of information on Facebook.
6. Fill In Your Interests
Next, you should find a section for Interests. Where else do you have a list of interests? Your LinkedIn profile. Go there and copy them over to your Facebook.
7. Fill In Your Contact Information
The last piece of information you want to fill in is where people can get a hold of you and where else people can find you. Make sure you provide your email address, link your Twitter account as an IM Screen Name, and links to your LinkedIn and About.me in the Website section.
8. Continuously Observe “The Mosaic”
As @drbret would say, make sure “The Mosaic” is appropriate. What is “The Mosiac” you ask? Click on your actual profile. Scroll up and down and just browse. Don’t click on anything. This is “The Mosaic.” Do you see anything inappropriate? If so, you need to fix it. Make sure your continuously observe “The Mosaic” because it changes over time.
9. Go Mobile
Finally, just like any other social network, try getting the Facebook mobile app. For the iPhone, the app is terrible, but it gets the job done. It allows you to check your feed, respond to messages, and chat. Unfortunately, it’s really slow and doesn’t always update properly.
Today is a big day for me. Later in the afternoon, I will be saying “I do” to a very special woman. Yes, that’s right, I’m getting married.
This past week has really given me an opportunity to think about my life events; the ones that have already occurred and the ones that are yet to come. So what I’d like to do is share with you some of my past life events:
- First day of Kindergarten.
- First kiss.
- First day of Middle School.
- Making the basketball team.
- Winning the 15-Year-Old All Star State Championship.
- First day of high school.
- Making the baseball team.
- First paycheck.
- First car.
- Going undefeated in league play during my senior year baseball season.
- High school graduation.
- Acceptance into the University of Nevada, Reno.
- First internship.
- College graduation.
- First “real job”.
- Acceptance into the MBA program at UNR.
- Buying our first house.
- Getting married.
- First promotion.
- Having children.
Okay, so I’m getting married in less than a week and I’ll be gaining a new uncle who, I kid you not, is good at just about everything. He will beat you in pool, he will beat you in golf, he will beat you in darts. He can snowboard, ski, wakeboard, and waterski better than you. If you jump off a tall cliff into a lake in the middle of summer, he will dive off a taller cliff into freezing Lake Tahoe in the winter. Let’s put it this way, the guy is GOOD. He’s always the guy to beat no matter what game we’re playing or what adventure we’re embarking on. He is what we call: Semipro Everything. Not quite professional, but good enough to be better than everyone else.
This is the key to Professional Diversification, just viewed in a different light. When it comes to your career, you want to be semipro everything. You want to be good at this and good at that, at least better than everyone else. To be honest, it really doesn’t take much. A little research here and a little practice there, and you’re on your way to being able to add some more skills to your portfolio. Think about it this way, you go home after work and research the stock market. You learn how it works, how to invest your money, where to invest your money, and all the tips and tricks to being successful in the stock market. It takes a couple minutes every night, but you now have an opportunity to earn additional income on top of your normal salary because you know how to properly invest in the stock market. You don’t have to go to school and become a stock broker to make money. All you have to do is know enough to be dangerous. Like I said before, Semipro Everything.